Brand launch and presentation of the UX / UI team.
Within the 30th IDF Design and Usability Meet Up, Banco Galicia joined as host and collaborator of this event, to present the UX / UI team together with the launch of the “Galicia Design” brand.
Our challenge was double. We had to generate an impact and brand recognition video, which by adding movement would enhance the morphological mood already developed for the new logo, and at the same time would seduce a competent and rigorous audience such as the designer community.
Starting from the new morphology developed for the logo, we decided to work on the primary shapes of the circle, the semicircle and the triangle, studying their formal behaviors in terms of combination, movement and transformation.
The result of this process ended in a video that communicates values of the design logic such as multi discipline and dynamism, within an agile and playful style where movements reveal associations with typical behaviors of design and interface navigation (buttons, scrolls, switches, taps).