Result of a market study carried out by Research on the behavior of new audiences on YouTube.
Google's Research department conducted a market study to monitor the behavior of different audiences on the YouTube platform. Usually the results of these studies yield a lot of hard information that ends in long and boring presentations.
Our biggest challenge was to get out of the box and forget the PowerPoint mood that these presentations have, for which we proposed to make an animated video that would show the relevant data and that had an engaging rhythm to keep the viewer's attention during the entire duration of the video.
We chose to work with illustrations with a cheerful and fun tone in order to soften the harshness and omnipresence of numerical data, as well as a reduced color palette, which directly alluded to the brand.