Microanimations for web
Ualá redesigned its website and invited us to produce a set of illustrations that should accompany the features descriptions and app functionalities.
We addressed the challenge and decided to go one step further, posing a series of micro animations that worked in an iconic way. In order not to overload the screen with distracting movements, we decided to keep the animations subtle, working as anchors to each topic, without repetition. To optimize loading time, we work with short durations and lightweight and scalable formats (GIF, json).
The result is a set of animations that bring fluidity, movement and identity to the brand's new site.