Buenos Aires City Government
PIG Management App
The Government of the City of Buenos Aires invited us to promote its PIG Management App. The challenge was to synthetically communicate the benefits of the tool to management-related officials.
Being the conceptual target of communication officials from other provinces / jurisdictions, we decided to make a short and direct animated video, focusing on the benefits of the tool and showing its functionalities at a macro level, so as not to fall into the fuzzy edges of a tutorial, or overwhelm with unnecessary screens. We generated an illustrated universe related to that of the GCBA, and we looked for a fresh female voice, which generated a perfect synthesis of communication: a short piece that conveys simplicity and clarity.